Youth · the money lessons school never gave you · ages 12 and up

What they should have taught you in school. Explained so a twelve-year-old gets it, and a senior is not bored.

You will graduate knowing the quadratic formula and not knowing what a share is, why prices move, or how money grows. That is not an accident of the timetable. A person who understands money is hard to sell to, hard to scare and hard to push around, and nobody built a school system to produce that. So here it is, in eleven short lessons with a picture for each and a quiz to prove you got it. Learn this at fourteen and you walk into adult life with an edge most adults never get. No money is involved anywhere on this page. When you want to try it for real, the whole site lets you practice with paper money on real prices.

Ages 12 to 14Lessons 1 to 4 and 11. Company, share, price, supply and demand, and the one rule. About twenty minutes.
Ages 15 to 17All eleven, plus the words at the bottom. You will know more than most adults who trade.
Parents and teachersThis is the unit the curriculum skipped. Every lesson stands alone: read one a night, or run it as a class. Nothing here sells anything to a minor. Free teachers’ kit: five-session plan, worksheets, answer key, certificate →

The lessons

One rule for reading them: every lesson ends with something you can check yourself. Do not take our word for it either. A person who checks is the whole point.

Lesson 1

What a company is

Say you and a friend start selling lemonade. You spend $10 on lemons, sugar and cups, and you take in $25 by the end of the day. The $15 left over is profit. That is the whole idea of a company: spend money to make something people want, and try to get more back than you spent.

Apple does exactly what your stand does, just with phones instead of lemonade and billions of dollars instead of ten. Every company in the market, no matter how huge, is a stand that got bigger.

Try it: pick any brand you use today, your phone, your shoes, the app you scroll. Someone owns a piece of that company. By lesson 2 you will know how.
You spend $10 and take in $25. What is the profit?
Lemonade$10 in → $25 outApplesame idea, bigger
A company is a lemonade stand that grew up.
Lesson 2

What a share is

Your stand needs a bigger table but you are out of money. Your cousin gives you $10, and in return you promise her one eighth of every profit, forever. You just sold her a share. Think of the company as a pizza cut into slices. A share is one slice.

Apple is cut into about 15 billion slices. Buy one and you own a real, tiny piece of Apple: a piece of its profits, and a vote at its yearly meeting. That is what "owning stock" means. Stock and share are the same thing.

Try it: a company worth $80 is cut into 8 shares. What is one share worth? ($10. Total value divided by number of slices.)
A company is cut into 100 shares and you own 5. How much of it is yours?
1 of 8 slices= 1 share= 12.5% of thecompany
The company is the pizza. A share is a slice.
Lesson 3

Why the price goes up and down

Your stand gets famous. Now lots of kids want a slice, but there are only eight. They start offering more to get one: $12, $15, $20. The price goes up because more people want to buy than sell. Then it rains for a week. Nobody wants lemonade. Kids holding slices try to sell, nobody is buying, and the price falls.

That is all a price is: a tug of war between buyers and sellers. News, profits, rumors and moods all matter only because they change how many people are pulling on each side. Nobody "sets" the price. The crowd does, every second.

Try it: next time you hear "Apple fell 3% today", translate it: "today more people wanted to sell Apple than buy it."
A company posts great profits and everyone rushes to buy. The price…
3 buyers2 sellersPrice goes up ▲more pulling to buy than to sell
Price is a tug of war. The bigger side wins.
Lesson 4

Supply and demand, the seesaw

Two words explain almost every price in the world. Supply is how much of something there is. Demand is how many people want it. Lots of demand and little supply, the price rises. Lots of supply and little demand, it falls. A limited-edition sneaker is expensive because supply is tiny. A bottle of water at the beach on a hot day costs $5 because demand is huge.

Stocks work the same way. When a company does something people love, demand for its slices rises and so does the price. When a company sells a lot of new shares, supply rises and the price often dips.

Try it: why is a concert ticket $40 on the website and $400 the night of the show? (Same supply, much more demand.)
A game drops with only 1,000 copies and a million kids want it. The price…
DemandSupplyBig demand, small supplyprice tips up
Whichever side is heavier decides the price.
Lesson 5

How to read a price chart

A chart is just the price written down over time, left to right. Each bar (called a candle) is one day. Green means the price ended the day higher than it started. Red means lower. The thin line above and below shows how far it traveled during the day.

Read it like a story. Mostly green and climbing: buyers are winning, the trend is up. Mostly red and sliding: sellers are winning, the trend is down. Mixed and flat: nobody is winning, it is chopping. Grown-up traders spend years on this, but that one paragraph is the heart of it. Everything on this site's charts is built to make that story obvious.

Try it: open any chart on The Tape and say out loud, "who is winning right now, buyers or sellers?" If you can answer, you can read a chart.
A chart shows six green candles in a row, each higher than the last. Who is winning?
time →priceMostly green, climbing: buyers winning
One candle = one day. Green closed higher, red closed lower.
Lesson 6

Risk and reward, the ladder

Here is the rule nobody can break: the more money something could make you, the more it could lose you. Anyone who promises big rewards with no risk is lying or selling something.

Picture a ladder. Bottom rung: a savings account, nearly zero risk, tiny reward. Next: a fund that owns hundreds of companies at once, medium risk, has averaged about 10% a year over the last hundred years, with some terrible years mixed in. Next: one single company, higher risk, it can double or go to zero. Top rung: options and other bets, highest risk, can pay many times over or vanish in days. Climbing higher is not smarter. It is riskier, and you should know which rung you are standing on.

Try it: your friend says a stock "cannot lose". Which rung are they on, and what did they forget?
Which of these is true?
Savings accountFund of 500 companiesOne companyOptions and betsrisk ▲safe
Higher on the ladder: more to win, more to lose.
Lesson 7

Do not put all your eggs in one basket

Say you have $100. You could put it all into one company. If that company has a bad year, you could lose half. Or you could split it across ten companies in different businesses. If one of them fails, you lose $10, and the other nine carry you. That is diversification, the most boring and most powerful idea in investing.

This is why the fund on lesson 6's ladder exists. One purchase, five hundred companies. For most people, most of the time, it beats picking. Even the traders on this site, who do pick, never put more than a small slice of their account on any one idea. The site literally will not let them.

Try it: list the ten companies you would own. If they are all video games, that is one basket, not ten.
You own ten companies and one goes bust. What happens to your money?
one basket drops…✕spread out
Ten baskets: one falls, nine are fine.
Lesson 8

Compounding, the reason to start young

Put $100 somewhere that grows 8% a year. After one year you have $108. The next year you earn 8% on $108, not $100, so you get $116.64. The growth starts growing. That is compounding, and it is slow at first and then ridiculous.

$100 at 8% becomes about $216 in ten years, $466 in twenty, and about $2,170 in forty. You did nothing. Time did it. Which is why a fifteen-year-old who starts with small amounts can end up ahead of a forty-year-old who starts with big ones. Nobody can give you back the years. Start with what you have, even if it is small.

Try it: $50 a month from age 16 to 65 at 8% is roughly $360,000. Do the math yourself with any online calculator and see if you believe it.
Why does $100 grow faster in year 20 than in year 1?
now10 yrs20 yrs40 yrs$100$216$466$2,170
$100 at 8% a year. Slow, then ridiculous.
Lesson 9

What an option is

Your friend thinks lemonade slices, now $10, will be worth more next month. She gives you $1 today for a ticket that says: "I may buy one slice from you for $10 any time this month, if I want to." If slices jump to $15, she uses the ticket, buys at $10, and is up $4 after the ticket cost. If slices drop to $6, she just lets the ticket expire. She lost $1. Not $10.

That ticket is an option. It gives you the right, but not the obligation, to buy or sell at a set price before a set date. A call is a ticket that wins if the price goes up. A put is a ticket that wins if it goes down. Most of the trade ideas on this site are option trades, because the most you can lose is what you paid for the ticket. That is also the top rung of the ladder: tickets can go to zero fast.

Try it: a ticket costs $2 and lets you buy a $50 stock at $50. The stock goes to $60. Is the ticket worth more or less than $2 now?
She paid $1 for the ticket and the price falls. She loses…
TICKETbuy 1 slice at $10until Oct 31cost$1the right, not the obligation
An option is a ticket. Lose the ticket price at most.
Lesson 10

Bubbles, crashes, and why they keep happening

Every twenty years or so, people decide something can only go up. Tulips in 1637. Internet companies in 1999. Houses in 2007. Everyone piles in, prices go crazy, and then one day there is nobody left to buy. The price falls fast. That is a bubble popping, and the drop is a crash.

In 1929 the market lost most of its value. In 2008 it fell by half. In 2020 it fell a third in a month. And every single time, it went on to new highs within a few years. Crashes are not a bug. They are part of the ride. The people who got hurt were the ones who borrowed money to buy, or bet everything on one thing, or panicked and sold at the bottom. The people who were fine had a plan and small enough bets to sleep at night.

Try it: ask a parent or grandparent what they remember about 2008. Then ask what happened to the market by 2013.
After every big crash in the last hundred years, the market…
bubblecrashnew highs
Up, way up, down hard, then higher again. Every time so far.
Lesson 11

The one rule for life

Never bet money you cannot afford to lose, and never bet it all on one thing. Some of the smartest people who ever lived lost everything by breaking that rule. The people who last in the market are not the cleverest. They are the ones who always have a plan for being wrong, before they need it.

That is the entire lesson this site teaches adults. Every trade here has an exit decided in advance. No trade can be more than a small slice of the account. And the score you get is for following the plan, not for winning. You just learned in eleven lessons what most people learn by losing money. Do not forget it.

Try it: before you ever buy anything, write down two numbers: the price where you take the win, and the price where you admit you were wrong. If you cannot, do not buy.
You have $100 saved and a "sure thing" tip. What do you do?
a plan for being wrong
Small bets, an exit in advance. That is the whole shield.

What you can actually do at your age

Being young is an advantage (lesson 8), but the rules are different before eighteen. Here is what is real.

12 to 17: practice hereEverything on this site works with paper money on real prices, so you can learn to read charts, place practice trades and build a score with nothing real at risk. Ask a parent to unlock it with you.
Under 18: real money needs a grown-upYou cannot open a brokerage account alone. A parent or guardian can open a custodial account (in the US it is called a UTMA or UGMA) in your name that becomes yours at 18 to 21 depending on the state. Many start it with birthday money in a broad index fund.
18 and up: your own accountYou can open one at any broker in minutes. Start with lesson 6 and 7 in mind: most of it in a fund of many companies, and only a small slice for picking, if you pick at all.
Start Here: your first practice trade → The story of the market, from 1602 → Who the rules were written for →

Little kids’ corner: six tiny lessons

For the younger ones, or anyone who wants it explained like they are ten. One idea per lesson, three questions at the end. No money involved, ever.

🍳

1. The lemonade stand

You open a lemonade stand. Lemons and cups cost $10 and you make $25 selling drinks. The $15 left over is profit. A company is just a giant lemonade stand: it spends money to make something, and hopes to get more back.

You spend $10 and take in $25. What is your profit?
🍕

2. Sharing the pizza

Your stand needs a bigger table but you have no money. Your friend gives you $10, and in return you promise her a quarter of every profit forever. You just sold her a share. A share is a slice of the pizza. Companies like Apple are cut into billions of slices, and anyone can buy one.

If a company is cut into 100 slices and you own 1, how much of the company is yours?
📈

3. Why the price goes up and down

Your lemonade stand becomes famous. Now lots of kids want a slice, but you only sold four. They start offering more and more to get one. The price goes up because more people want to buy than sell. On a rainy day nobody wants lemonade, kids try to sell their slices, and the price goes down. That is all a price is: a tug of war between buyers and sellers.

More people want to buy than sell. What happens to the price?
🎟️

4. The promise ticket

Your friend thinks lemonade slices will be worth more next month. She gives you $1 today for a ticket that says: “I can buy a slice for $10 any time this month, if I want to.” If slices go to $15 she uses the ticket and wins. If they drop, she just throws the ticket away and only lost the $1. That ticket is an option. It is a way to bet on where the price is going while only risking the price of the ticket.

She paid $1 for the ticket and the price falls. How much did she lose?
🏢

5. What “the market” is

Put every lemonade stand, toy shop and phone company in the world in one giant room where people buy and sell slices all day. That room is the stock market. When the news says “the market went up”, it means that, on average, the slices in the room got more expensive today.

“The market went down today” means…
🛡️

6. The one rule for life

Never bet money you cannot afford to lose, and never bet it all on one thing. The smartest people in the market have lost everything by breaking that rule. The people who last are not the cleverest. They are the ones who always have a plan for being wrong. That is what this whole site teaches grown-ups, and you just learned it first.

You have $100 saved. How much should go on one single bet?

Words you will hear, in plain English

Stock / shareA slice of a company. Same thing, two words.
IndexA list of companies added together into one number, like the S&P 500 (500 big US companies) or the Dow (30 of them). "The market was up" usually means an index rose.
Index fund / ETFOne thing you can buy that owns every company in an index. Lesson 7 in a single purchase.
DividendSome companies mail part of their profit to shareholders every few months. Your cousin's eighth of the lemonade profit is a dividend.
Bull / bearA bull market goes up. A bear market goes down. Bulls attack upward with their horns, bears swipe down with their paws.
BrokerThe company or app that places your buys and sells for you. Robinhood, Schwab, Fidelity.
TickerThe short code for a company. Apple is AAPL, Nike is NKE.
PortfolioEverything you own, added up.
VolatilityHow wildly a price swings. High volatility means big moves both ways.
Paper tradingPracticing with paper money on real prices. What this whole site lets you do first.

Everything on this page and this site is for education and practice. Nothing here is financial advice, and nothing here sells anything to anyone under 18. Talk to a parent or guardian before any real account is opened.